To ensure our rebrand of Jacaranda FM didn’t go unnoticed, we needed a stunt that would show everyone there was more to love at this ever-changing radio station. A live performance billboard designed to sync to songs playing on the station, in real time, did just the trick.
Awards
Assegai Awards Gold for Direct Response Mass Media: TV, Print, Out-of-home and Radio Media
Assegai Awards Gold for Integrated Direct marketing Campaigns (min across 3 channels)
Assegai Awards Gold for Innovative Solutions, Use of New Technologies
The Black Spear award for Face to Face Activations / Field Marketing
Loeries Silver (Outfoor Media)
AMASA Awards Roger Garlick Grand Prix for Media Innovation.
AMASA Awards Gold for Best Integrated Campaign
AMASA Awards Gold for Best Event and Experiential Campaign
AMASA Awards Certificate for Best use of Technology and Data.