your phone | iPhone
Every week, roughly 16 000 South Africans purchase an Android, often because they feel like it’s the cheaper alternative instead of the best option for them. As South Africa’s number 1 Apple stockist, we needed to create a campaign which competed with iPhone’s main competitor on price, while outshining them on benefits.
To do this, we created 6 adverts, each focusing on a unique benefit a new iPhone would have over ‘your’ current phone. Each advert incorporated a natural split screen to further drive down the difference between iPhone and ‘your’ phone in a creative way.